This isn’t the first time that we’ve discussed the wacky existence of all the vending machines in Japan. Aside from the sheer number of these machines within the country, their offerings are famously diverse, and occasionally bizarre. Lately, vending executives have been striving to make the experience more “fun:” something that U.S. companies might choose to emulate down the road.
Japan’s Vending Machines Execs Make Changes
“The country has one machine for every 25 people.” The products that these vending machines offer are as different as each person in the world. You can get food and drink of all varieties, and then dozens of other non-edible items, like electronics and even religious trinkets. Despite this, vending machine companies are struggling against the competition in an over-saturated market. There are too many options for each company to really be successful, which is why they are looking for ways to improve the experience.
For example, one company, who products machines that offer beverages, has tried in the past to entice new clientele by incorporating a sort of roulette game into the machine itself. More than that, they want to encourage people to use their phones and apps so that they can collect points and win prizes through repeated use, like a customer loyalty program.
The goal in all these endeavors is, again, generating fun. It’s that enjoyment, they believe, that will draw more people to their vending machines over others, like Coca Cola. Something within the integration of phones that benefits the businesses is the ability to “mine data about consumer behavior,” helping them to shape development going forward. As an example, this would allow the company to determine which products (and “fun” additions) are more or less popular so that they can adjust the machines as needed.
Hopefully, we will see this same kind of innovation within our own country’s vending machines. If you have any questions or concerns about your area vending machines, then get in touch with Maryland Vending and let us know what we can do to make your on-the-go meal experience even better.
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As the leading provider for Maryland, D.C. and Northern Virginia’s vending service needs, Maryland Vending places a high emphasis on providing quality customer service. Prompt response, courteous route drivers, clean machine areas, modern equipment, and fresh products are our priority. Our commitment is to provide only the best equipment for our customers. Our products will always be of the freshest and highest quality and will be regularly replenished to satisfy our customers’ needs. To receive the best, quality vending services for your business, get in touch with Maryland Vending today!
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